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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

© 2015

Hard cover - Print (ISBN: 978-3-319-10911-4)

Electronic (ISBN: 978-3-319-10912-1)

Soft cover - Print (ISBN: 978-3-319-36491-9)

View this book on SpringerLink

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