Extra Materials Archive

Book cover

Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

© 2015

Hard cover - Print (ISBN: 978-3-319-10950-3)

Soft cover - Print (ISBN: 978-3-319-36471-1)

Electronic (ISBN: 978-3-319-10951-0)

View this book on SpringerLink

Extra Materials File 978-3-319-10951-0