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Marketing Horizons: A 1980's Perspective

Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

© 2015

Hard cover - Print (ISBN: 978-3-319-10965-7)

Electronic (ISBN: 978-3-319-10966-4)

Soft cover - Print (ISBN: 978-3-319-38553-2)

View this book on SpringerLink

Download Product Archive File - 978-3-319-10966-4 Download product archive files for 978-3-319-10966-4