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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
© 2015
Hard cover - Print (ISBN: 978-3-319-11844-4)
Electronic (ISBN: 978-3-319-11845-1)
Soft cover - Print (ISBN: 978-3-319-38574-7)
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