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Book cover

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

© 2015

Hard cover - Print (ISBN: 978-3-319-11844-4)

Soft cover - Print (ISBN: 978-3-319-38574-7)

Electronic (ISBN: 978-3-319-11845-1)

View this book on SpringerLink

Extra Materials File 978-3-319-11845-1