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Creating and Delivering Value in Marketing

Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

© 2015

Hard cover - Print (ISBN: 978-3-319-11847-5)

Electronic (ISBN: 978-3-319-11848-2)

Soft cover - Print (ISBN: 978-3-319-38575-4)

View this book on SpringerLink

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