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New Meanings for Marketing in a New Millennium

Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

© 2015

Hard cover - Print (ISBN: 978-3-319-11926-7)

Electronic (ISBN: 978-3-319-11927-4)

Soft cover - Print (ISBN: 978-3-319-36584-8)

View this book on SpringerLink

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