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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
© 2016
Hard cover - Print (ISBN: 978-3-319-26646-6)
Electronic (ISBN: 978-3-319-26647-3)
Soft cover - Print (ISBN: 978-3-319-79987-2)
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