Extra Materials Archive

Book cover

Marketing at the Confluence between Entertainment and Analytics

Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

© 2017

Hard cover - Print (ISBN: 978-3-319-47330-7)

Soft cover - Print (ISBN: 978-3-319-83713-0)

Electronic (ISBN: 978-3-319-47331-4)

View this book on SpringerLink

Extra Materials File 978-3-319-47331-4