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Back to the Future: Using Marketing Basics to Provide Customer Value
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
© 2018
Hard cover - Print (ISBN: 978-3-319-66022-6)
Electronic (ISBN: 978-3-319-66023-3)
Soft cover - Print (ISBN: 978-3-319-88156-0)
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