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Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

© 2018

Hard cover - Print (ISBN: 978-3-319-66022-6)

Electronic (ISBN: 978-3-319-66023-3)

Soft cover - Print (ISBN: 978-3-319-88156-0)

View this book on SpringerLink

Download Product Archive File - 978-3-319-66023-3 Download product archive files for 978-3-319-66023-3