Extra Materials Archive

Book cover

Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

© 2018

Hard cover - Print (ISBN: 978-3-319-66022-6)

Soft cover - Print (ISBN: 978-3-319-88156-0)

Electronic (ISBN: 978-3-319-66023-3)

View this book on SpringerLink

Extra Materials File 978-3-319-66023-3