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User-Generated Content and its Impact on Branding

How Users and Communities Create and Manage Brands in Social Media

© 2014

Soft cover - Print (ISBN: 978-3-658-02349-2)

Electronic (ISBN: 978-3-658-02350-8)

View this book on SpringerLink

Download Product Archive File - 978-3-658-02350-8 Download product archive files for 978-3-658-02350-8