Results

Book cover

Growing Brands Through Sponsorship

An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

© 2015

Soft cover - Print (ISBN: 978-3-658-07249-0)

Electronic (ISBN: 978-3-658-07250-6)

View this book on SpringerLink

Download Product Archive File - 978-3-658-07250-6 Download product archive files for 978-3-658-07250-6