Results
The Power of Communicating the Family Firm Status
The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
© 2018
Soft cover - Print (ISBN: 978-3-658-19698-1)
Electronic (ISBN: 978-3-658-19699-8)
View this book on
SpringerLink
Download Product Archive File - 978-3-658-19699-8