Extra Materials Archive

Book cover

International Brand Management of Chinese Companies

Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

© 2008

Hard cover - Print (ISBN: 978-3-7908-2029-4)

Soft cover - Print (ISBN: 978-3-7908-2549-7)

Electronic (ISBN: 978-3-7908-2030-0)

View this book on SpringerLink

Extra Materials File 978-3-7908-2030-0