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International Brand Management of Chinese Companies

Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

© 2008

Hard cover - Print (ISBN: 978-3-7908-2029-4)

Electronic (ISBN: 978-3-7908-2030-0)

Soft cover - Print (ISBN: 978-3-7908-2549-7)

View this book on SpringerLink

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