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Ambush Marketing & the Mega-Event Monopoly

How Laws are Abused to Protect Commercial Rights to Major Sporting Events

© 2012

Hard cover - Print (ISBN: 978-90-6704-863-7)

Electronic (ISBN: 978-90-6704-864-4)

Soft cover - Print (ISBN: 978-90-6704-959-7)

View this book on SpringerLink

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