ISBN: 3-540-67818-2
TITLE: Web Usage Analysis and User Profiling
AUTHOR: Masand, Brij; Spiliopoulou, Myra (Eds.)
TOC:

Preface 1
Modelling the Users
Inferring Demographic Attributes of Anonymous Internet Users 7
Dan Murray and Kevan Durrell
A Generalization-Based Approach to Clustering of Web Usage Sessions 21
Yongjian Fu, Kanwalpreet Sandhu and Ming-Yi Shih
Constructing Web User Profiles: A Non-invasive Learning Approach 39
Philip K. Chan
Data Mining, the Internet, and Privacy 56
Alan J. Broder
Discovering Rules and Patterns of Navigation
User-Driven Navigation Pattern Discovery from Internet Data 74
Matthias Baumgarten, Alex G. Bchner, Sarabjot S. Anand, Maurice D. Mulvenna and John G. Hughes
Data Mining of User Navigation Patterns 92
Jos Borges and Mark Levene
Making Web Servers Pushier 112
Bin Lan, Stphane Bressan, Beng Chin Ooi and Y. C. Tay
Measuring Interestingness in Web Usage Mining
Analysis and Visualization of Metrics for Online Merchandising 126
Juhnyoung Lee, Mark Podlaseck, Edith Schonberg, Robert Hoch and Stephen Gomory
Improving the Effectiveness of a Web Site with Web Usage Mining 142
Myra Spiliopoulou, Carsten Pohle and Lukas C. Faulstich
Discovery of Interesting Usage Patterns from Web Data 163
Robert Cooley, Pang-Ning Tan and Jaideep Srivastava
Author Index 183
END
