ISBN: 3540423761
TITLE: Cyber Commerce Refraiming
AUTHOR: Seebacher
TOC:

Preface VII
Table of Contents IX
CHAPTER 1: Cyber-Commerce Reframing: A New Paradigm? 1
Introduction 1
The Cyber-Economy 1
The Upcoming Cyber-Challenge 2
BPR: The Shortcomings 2
Reframing, Not Optimizing 3
Cyber-Commerce Reframing: The Approach 3
The New Role of Information Technology 4
The Human Resource Challenge 5
CCR for Which Companies? 5
Cyber-Assessment as the Starting Point 6
CCR Case Studies 7
CHAPTER 2: The Cyber-Economy 9
The Development of IT in the Context of the Internet 9
The World Wide Web (WWW) and Its Implications 13
The Evolution of the Cyber-Economy 16
The Definition of Cyber (C-)Commerce 19
Changing Environmental Factors 24
Electronic-Commerce 26
Mobile Commerce 27
Television Commerce 3O
Pervasive Commerce 32
CHAPTER 3: The Upcoming Cyber-Challenge 35
Cyber-Challenge: Dreams and Reality 36
B2C: The Cyber-Flop 40
Yet Another Cyber-Debacle: B2B 45
Human Resources: The Cyber-Key 48
The Financial Imperative 49
CHAPTER 4: BPR: The Shortcomings 53
The Basic Framework for Reengineering 54
The Managerial Roots of Reengineering 55
The Reengineering Story 58
BPR and the Merging Paradigm Shift 61
The BPR and ERP Success Story 62
BPR Will Not Save the New Economy 64
BPR and the Technical Shortcomings 65
BPR and Strategic Human Resource Management (SHRM) 66
CHAPTER 5: Reframing; Not Optimizing 67
Talking about Optimization 67
The Limitations of IS0 9000 68
The Limitations of Total Quality Management (TQM) 69
The Limitations of Six Sigma 70
The Limitations of Operations Research 71
The "Pareto Rule" as a Test of the Limitations of Optimization Activities 74
CCR versus Optimization and Reengineering 75
CHAPTER 6: Cyber-Commerce Reframing: The Approach 81
The Praetorians of CCR 81
The Issues with Surveys and Opinions 82
Awareness as a Facilitator for Understanding CCR 84
Bad Experience for Good Stuff 85
The Dimension-Impact Matrix (DIM) of CCR 86
The Structure of CCR 88
The CCR Horizontals 89
Conclusion 108
CHAPTER 7: The New Role of Information Technology 111
The "E-volution" of IT 111
The Driving Economic Role of IT 113
Trends and Observations 119
Special, Technological Requirements for CCR 120
CCR - Understanding of Application Architecture in Iterated Markets 121
CCR Framework for Analysis of IT System Components 122
Analyzing the IT Side of Web Solutions Using the Framework 123
Cluster Computing as Enabler for CCR 125
CHAPTER 8: The Human Resource Challenge 127
Setting the Agenda 127
Modified Organizational Structures 132
Developing and Maintaining Human Capital in the Cyber-Economy 139
Cyber Competences and Capabilities 148
Evaluating HR Initiatives and People in the Cyber-Economy 149
CHAPTER 9: CCR: For Which Companies? 153
Successful CCR Implementations of the Past Leading the Way 153
Different Departments: One CCR Approach Used 155
Are CCR Projects Suitable for All Industries? 157
CCR: Helping all C-Business Initiatives to Be Successful? 159
CCR in the Area of E-Procurement 160
CCR and E-Selling 164
CCR and Customer Relationship Management 166
CCR and the E-Marketplace 169
CCR and E-Billing 171
CCR Mythology for All Companies - for All Purposes? 173
CHAPTER 10: Cyber-Assessment as a Starting Point 175
Cyber-Assessment: The Methodology 176
Module One: Industry Analysis 176
Module Two: Internal Analysis 178
Module Three: Analysis and Evaluation of Cyber-Commerce Projects and Options 180
Module Four: Strategic Recommendation for Decision-Making 183
Case Study: eZoka Group 185
SupplierLinx: CCR in the Area of Collaborative e-Procurement 185
The Strategy 186
The Process 186
The Technology 188
The People 188
Conclusion 189
Case Study: Multi-national IT Company 191
CCR in the Area of Procurement 191
The Strategy 191
The Process 193
The Technology 193
The People 194
The Results 195
The Future 196
Case Study: US-Based Internet Start-up 199
CCR Helping Internet Start-ups to Grow up 199
The Assessment 200
The Strategy 201
The Process 202
The Technology 203
The People 203
The Future 204
Epilogue 205
Further Reading 207
Index 231
END
