ISBN: 3540429948
TITLE: More Advertising Worldwide
AUTHOR: Kloss
TOC:

Preface V
Multicultural Management Insights 1
Jrgen Rothlauf
Advertising in Bulgaria 19
Brad Thompson
Advertising in China 32
Stella Lai Man So
Advertising in Greece 64
Betty Tsakarestou
Internet Advertising in Greece 80
George Frigkas
Advertising in Hong Kong 85
Stella Lai Man So
Advertising in Hungary 102
Tams D. Szab
Advertising in Ireland 116
Tony Meenaghan
Advertising in Latvia 135
Anda Batraga
Advertising in Malaysia 159
Iskandar Abdullah
Advertising in Singapore 182
May O. Lwin, Martin Lee
Advertising in South Korea 216
Dae Ryun Chang
Advertising in Spain 238
Cristina Etayo
Advertising in Switzerland 270
Maurizio Vanetti, Ulrich Dimigen, Carlo Mondada
Advertising in the United Kingdom 299
Paul O'Sullivan
Case Study: Barclaycard International 326
Ron Boddy
The Authors 339
END
