ISBN: 3540436111
TITLE: Moving into Mass Customization
AUTHOR: Rautenstrauch et al.
TOC:

Part I: THE STRATEGY OF MASS CUSTOMIZATION
On the Economics of Mass Customization 3
Gerhard F. Knolmayer
A Procedure for Building Product Models 19
Lars Hvam, Jesper Riis, M. Malis, B. Hansen
Mass Customization Facing Logistics Challenges 41
Michael Schenk, Ralph Seelmann-Eggebert
From Mass Production to Mass Customization: The Impact on Integrated Supply Chains 59
Ian Caddy, Mammy Helou, Jim Callan
Key Value Attributes in Mass Customization 71
B. L. MacCarthy, P. G. Brabazon, J. Bramham
Part II: PREPARATION AND IMPLEMENTATION
Web Tools for Supporting Mass Customization 91
K. J. Aldous, H. R. Nicholls
Manufacturing Planning and Control Content Management in Virtual Enterprises Pursuing Mass Customization 103
Claus Rautenstrauch, Holger Taggermann, Klaus Turowski
Customer Interaction and Digitizability - A Structural Approach to Mass Customization 119
Frank T. Piller
Intermediaries for the Provision of Mass Customized Digital Goods in Electronic Commerce 139
Juergen Schackmann, Hubert Link
Knowledge Fusion in the Business Information Environment for e-Manufacturing Pursuing Mass Customization 153
Alexander V. Smimov, Mikhail Pashkin, Nikolai Chilov,Tatyana Levashova
Experiences of Applying Systematic Modularisation Methods in Light Assembly Industry 173
Jussi Oesterholm, Reijo Tuokko, Olli Uuttu
Part III: A VALUE CHAIN
Mass Customization and Beyond - Evolution of Customer Centricity in Financial Services 193
Robert Winter
Modularity in Three Dimensions: A Study of Mass Customization in the Dutch House Building Industry 211
Matthijs J. J. Wolters, Erick van Heck, Peter H. M. Vervest
Customization of Capital Goods - Implications for After Sales 227
Petri Suomala, Matti Sievnen, Jari Paranko
The Authors 245
END
