ISBN: 3540024921
TITLE: The Customer Centric Enterprise
AUTHOR: Tseng, Piller
TOC:

Acknowledgments V
Preface: All yours VII
Part I: Heading Towards Customer Centric Enterprises 1
An Introduction
1 The Customer Centric Enterprise 3
An integrative overview on this book
Mitchell M. Tseng and Frank T. Piller
Part II: Mass Customization and Personalization 17
Key Strategies for Customer Centric Enterprises
2 Examination of Mass Customization Through Field Evidence 19
Bart MacCarthy, Philip G. Brabazon and Johanna Bramham
3 The Many Faces of Personalization 35
An integrative economic overview of mass customization and personalization
Kai Riemer and Carsten Totz
4 Economic Evaluation of Mini-Plants for Mass Customization 51
A decentralized setting of customer-centric production units
Ralf Reichwald, Frank T. Piller, Stephan Jaeger and Stefan Zanner
5 Customer Driven Manufacturing Versus Mass Customization 71
Comparing system design principles for mass customization and customer driven manufacturing
Klaus-Dieter Thoben
6 User Modeling and Personalization 85
Experiences in German industry and public administration
Thomas Franke and Peter Mertens
7 Art Customization 109
Individualization and personalization are characteristics of art
Jochen Gros
Part III: Customer Centric Design and Development 121
Developing product families for customization and efficient manufacturing
8 Product Families for Mass Customization 123
Understanding the architecture
Xuehong Du, Mitchell M. Tseng and Jianxin Jiao
9 Common Platform Architecture 163
Identification for a set of similar products
Zahed Siddique and David W. Rosen
10 Reconfigurable Models and Product Templates 183
Means of increasing productivity in the product development process
Jordan J. Cox, Gregory M. Roach and Shawn S. Teare
11 Case-Based Reasoning 209
Rapid cost estimation of mass-customized products
Naken Wongvasu, Sagar V. Kamarthi and Ibrahim Zeid
12 Using TRIZ to Overcome Mass Customization Contradictions 231
Darrell L. Mann and Ellen Domb
Part IV: Interfacing and Integrating the Customer 243
Getting customers involved and optimally informed
13 Web-Based Do-It-Yourself Product Design 247
Halimahtun M. Khalid and Martin G. Helander
14 Modeling Consumer Behavior in the Customization Process 267
Sri Hartati Kurniawan, Mitchell M. Tseng and Richard H. Y. So
15 Usability of Design by Customer Websites 283
Oon Yin Bee and Halimahtun M. Khalid
16 Applications of Kansei Engineering to Personalization 301
Practical ways to include consumer expectations into personalization and customization concepts
Rosa Porcar, M. Such, E. Alcntara, Ana Cruz Garcia and A. Page
17 Knowledge Based Product Configuration 315
A documentation tool for configuration projects
Lars Hvam and Martin Malis
18 The Customer at the Final Frontier of Mass Customization 329
Carsten Svensson and Thomas Jensen
Part V: Customer Centric Manufacturing 347
Process design, production planning and control for achieving near mass production efficiency
19 Flexibility and Reconfigurability for Mass Customization 349
An analytical approach
Alessandro Urbani, Lorenzo Molinari-Tosatti, Roberto Bosani and Fabrizio Pierpaoli
20 Distributed Demand Flow Customization 361
Alexander Tsigkas, Erik de Jongh, Agis Papantoniou and Vassilis Loumos
21 Segmented Adaptive Production Control 381
Enabling mass customization manufacturing
Jens R. Lopitzsch and Hans-Peter Wiendahl
22 Challenges of Mass Customization Manufacturing 395
Michael Schenk and Ralph Seelmann-Eggebert
23 Modularization in Danish Industry 411
Poul Kyvsgaard Hansen, Thomas Jensen and Niels Henrik Mortensen
24 A Framework for Selecting a Best-Fit Mass Customization Strategy 429
The MC Data Acquisition Framework approach
Claudia Mchunu, Aruna de Alwis and Janet Efstathiou
Part VI: Applying Mass Customization to the Fashion Industry 447
Building a customer centric value chain for apparel and footwear customization
25 Towards the Extended User Oriented Shoe Entenprise 451
Enabling information technologies for process management of mass customization using the example of the footwear industry
Hans-Jrg Bullinger, Frank Wagner, Mehmet Krmloglu and Andreas Brcker
26 Implementing a Mass Customized Clothing Service 465
A strategy model for implementing a mass customized clothing service in a High Street store
Celia P. A. Taylor, Ray J. Harwood, Jane L. Wyatt and Michael J. Rouse
27 Individualized Avatars and Personalized Customer Consulting 477
A platform for fashion shopping
Thorsten Gurzki, Henning Hinderer and Uwe Rotter
28 Footwear Fit Categorization 491
Ameersing Luximon, Ravindra S. Goonetilleke and Kwok-L Tsui
29 Virtual Reality and CAD/CAM for Customized Shoe Manufacturing 501
How virtual reality and CAD/CAM enable custom shoe manufacturing in mass markets
Marco Sacco, Giampaolo P. Vigan and Ian Paris
Part VII: New Directions 517
Future challenges for building the customer centric enterprise
30 New Directions for Mass Customization 519
Setting an agenda for future research and practice in mass customization, personalization, and customer integration
Frank T. Piller and Mitchell M. Tseng
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