ISBN: 3790802026
TITLE: Economics and Management of Franchising Networks
AUTHOR: Windsperger et al.
TOC:

Introducing "Economics and Management of Franchising Networks" 1
George Hendrikse and Josef Windsperger
Part A: Theoretical Views of the Franchise Governance Structure
Towards a More General Theory of Franchise Governance 17
Seth Norton
The Organizational Choice Decision in Business Format Franchising: An Empirical Test 38
Janet Bercovitz
Part B: Plural Forms and Other Hybrid Organizational Forms
The Dual Network Structure of Franchising Firms: Property Rights, Resource Scarcity and Transaction Cost Explanations 69
Josef Windsperger
Successful Franchising Using the Plural Form 89
Thomas Ehrmann and Georg Spranger
Innovation Management with the Plural Form Network 109
Grard Cliquet and Minh-Ngoc Nguyen
Franchising and Alternative Forms of Contract to Organize Vertical Restraints: Evidence from French Networks 126
Magali Chaudey and Muriel Fadario
Part C: Contract Design and Compensation
The Use of Up-front Fees, Royalties and Franchisor Sales to Franchisees in Business Format Franchising 145
Luis Vzquez
Contract Design and Range of Services in Franchising: An Empirical Contribution to the Effect of Incentives and Reputation 160
Thomas Ehrmann
Franchising Public Services: An Analysis of the Duration of Passenger Rail Franchises in Great Britain 174
Anne Yvrande-Billon
Part D: Knowledge and Strategic Management Issues
Understanding Exploration and Exploitation in Franchising and Other Forms of Commercial Cooperation 191
Evelien Croonen
The Importance of Time Management for the Performance of Franchising Networks 211
Rozenn Perrigot and Grard Cliquet
Relocate, Render and Renovate: A Framework for Marketing Implementation across Franchise Networks 223
Mukul Gupta
Part E: International Market Entry Through Franchising
Franchising and the Choice of International Entry Mode 243
Krista Duniach-Smith
The Choice of Foreign Entry Mode by the Franchiser: Case Studies of Lithuanian Franchisers Entering Latvia 264
Regina Jarmalaite and Irina Sekundo
Part F: Country Studies
Exploring the Anatomy of Franchising: A Cross-National Examination of US and Finnish Franchise Contract Provisions 287
Mika Tuunanen
A Comparison of Finnish and United States Franchisee Satisfaction 312
Frank Wadsworth, Mika Tuunanen and Doug Haines
Finnish Franchisee Training Program - Findings from the First Ten Programs 1999 - 2001 320
Jenni Torikka
Part G: Regulation of Franchise Agreements
Antitrust Implications of Franchise Agreements 343
Kai Hschelrath
List of Contributors 363
END
