ISBN: 3790800872
TITLE: Frontiers of Broadband, Electronic and Mobile Commerce
AUTHOR: Cooper et al. (Eds.)
TOC:

Introduction
Russel Cooper and Gary Madden 1
PART I: E-COMMERCE BUSINESS MODELS
1 Cellular 3G Broadband and WiFi
Jerry Hausman
Introduction 9
Consumer Welfare and Cellular Telephony 9
Cellular Broadband Internet Access 13
Effect of Regulation 15
Sunk Investment and Regulation 17
Cellular Moves to 3G 20
Requirements for 3G to be Successful 21
Current 3G Market Experience 21
Spectrum Auctions 21
WiFi 22
End to Government Regulation? 23
Conclusion 24
Acknowledgement 24
References 24
2 Geographie and Socially Embedded B2C and B2B E-Commerce
Charles Steinfield
Introduction 27
Toward a Situated View of B2C E-Commerce 28
Transaction Cost and Complementary Views of B2C E-Commerce 28
Physical and Virtual Channel Synergy 29
A Situated View of Click and Mortar Benefits 30
Managing Situated E-Commerce 31
Empirical Analyses of Strategy and Benefit 32
Towards a Situated View of B2B E-Commerce 32
Electronic Hierarchy and Small Networks 33
Rise and Collapse of Third-party B2B E-Markes 33
Geographic Business Communities and Situated B2B E-Commerce 35
E-Commerce and Local Business Clusters 36
Social Capital, B2B Electronic Coordination and Local Clusters 36
Conclusion 38
References 38
3 SME International E-Commerce Activity
James H. Tiessen
Introduction 43
SME Export Behavior and the Internet 44
Maintained Assumptions 44
SME E-Business 45
Method 45
Participant Firms 46
Model 48
International Web Use: Commitment, Sophistication and Adaptation 48
Firm Factors: Capability and Business Relationships 49
Environmental Factors: Market Change and Industry Norms 50
Participant Firm Change 50
Current E-Business Use 52
Environmental and Firm Factor Change 54
Model Stability 57
Discussion 58
Conclusions 59
References 60
4 SME Interaction in Supply Chains
Phil Malone
Introduction 63
Small Business E-Market Entry Barriers 63
Drivers and Barriers to Interoperability 65
Drivers 65
Barriers 66
E-Business Principles 66
Problem Identification 66
Process Separation 67
Business Solutions 67
Stakeholder Support 67
Governance and Funding 67
Supply Chain Interoperability Initiatives 68
B2B Registry and Integration Toolkit 68
Information Technology Online Program 69
Appliance Industry 69
Mining Industry 69
Textile Supply Chain Interoperability 69
NOIE and the Path Ahead 69
Conclusion 70
PART II: TECHNOLOGY AND PRODUCTIVITY
5 Deciding on Network Architecture for 3G Wireless Services
Hak Ju Kim
Introduction 73
Wireless Network Architectures 73
1G Wireless Networks 74
2G Wireless Networks 75
3G Wireless Networks 77
Innovation and Wireless Networks 79
Analog to Digital 80
GSM to GPRS 80
GPRS to EDGE 81
Moving to 3G 81
Alternative 3G Paths 81
GSM-based Network Migration 82
CDMA-based Network Migration 83
Real Options and Risk Neutrality 84
Conclusion 85
References 86
6 Measurement of TFP Growth for US Telecommunications
Jeffrey I. Bernstein and Charles J. Zarkadas
Introduction 87
The Concept of Total Factor Productivity 88
Indexes of Total Factor Productivity 90
Choice of TFPI 92
TFPI: Updating the FCC Study 94
Calculation of Output Quantity Index 94
Calculation of Input Quantity Index 98
Calculation of the TFPI 102
TFPI: Intrastate Disaggregation and Broadband 103
Conclusion 107
References 108
7 Measuring TFP for an Expanding Telecommunications Network
Russel Cooper, Gary Madden and Grant Coble-Neal
Introduction 111
Network Expansion 113
Econometric Cost Model 117
Model Estimation: Issues and Results 121
Post-estimation Analysis 125
Conclusion 129
Appendix: Timeline of Technological Advance 129
References 131
8 Dynamic Aspects of US Telecommunications Productivity Measurement
M. Ishaq Nadiri and Banani Nandi
Introduction 133
Prices and Investment 134
TFP Trends and Sources 135
Dynamic Aspects 138
Spillover or Network Effect Measurement 139
Measurement of Infrastructure Investment Benefit 140
Conclusion 144
Acknowledgement 144
References 145
PART III: DEMAND AND PRICING
9 Korean Wireless Data Communication Markets and Consumer Technology
Sang-Kyu Byun, Jongsu Lee, Jeong-Dong Lee and Jiwoon Ahn
Introduction 149
Wireless Data Communication 149
Mobile Internet and Wireless LAN Market Trends 150
WDC Service Business Structure 151
Competitive WDC Factors 152
Competition by Service Characteristics 153
Conjoint Design and WDC Competitive Advantage 154
Sample Design 154
Conjoint Questionnaire 155
Empirical Model 156
Estimation Results 158
Business Strategy for Service Providers 160
Economic Impact 162
Conclusion 163
Appendix: Sample of Cards Used in the Survey 164
References 164
10 WTP Analysis of Mobile Internet Demand
Paul Rappoport, Lester D. Taylor and James Alleman
Introduction 165
Descriptive Analysis 166
Network Subscription Choice 168
Modeling WTP for Wireless Internet Access 169
Price Elasticity Calculations 174
Conclusions 176
Appendix 177
References 178
11 Asymmetry in Pricing Information Goods
Yong-Yeop Sohn
Introduction 181
Information Good Demand Characteristics 182
Alternative Pricing Strategies 184
Marginal Cost Pricing 185
Monopolistic Pricing 187
Firm Survival and Pricing in Information Goods Markets 189
Firm Industry Exit with the Initial Version 189
Firm Industry Exit with the Upgraded Version 190
Firm Survives Indefinitely 191
Conclusion 191
References 192
PART IV: MARKET GROWTH, REGULATION AND INVESTMENT
12 Measuring Telecommunication System Network Effects
Gary Madden, Aniruddha Banerjee and Grant Coble-Neal
Introduction 195
Modeling Telecommunications Demand 196
Data and Variables 204
Estimation and Results 208
Conclusion 212
Appendix 213
Identifying the Exogenous Structural Parameters 218
References 219
13 Open Access Rules and Equilibrium Broadband Deployment
Glenn A. Woroch
Introduction 221
Broadband Technology and Regulation 224
Broadband Technology and Cost Characteristics 224
Policy Promoting Broadband Competition 225
A Technology Race Model of Broadband Deployment 227
Duopoly Broadband Race Equilibrium 229
Comparative-static Analysis 230
Regulation of Non-broadband Service 231
Open Access Rules and the Equilibrium Broadband Race 232
Resale of Monopoly Broadband Service 233
Interim Facility Sharing 234
Pure Broadband Resale 236
Symmetric and Asymmetric Facility Sharing 236
Conclusions 237
Acknowledgement 238
Appendix 239
Equilibrium Deployment 242
Comparative Statics 242
References 245
14 Spectrum Management and Mobile Telephone Service Markets
Johannes M. Bauer
Introduction 247
Mobile Telephone Service Market Innovation 249
Approaches to Spectrum Management 253
Spectrum Management Regimes 255
Spectrum Management and Market Organization 258
Spectrum Management and Innovation 260
Conclusions 262
Acknowledgements 262
References 263
15 Rational Explanations of ICT Investment
Russel Cooper and Gary Madden
Introduction 267
Recent OECD ICT Investment 269
Optimal Investment Strategy 273
Implications of Rational Accounting 279
Conclusion 282
References 283
PART V: DEVELOPMENT IMPERATIVE
16 North African Information Networks
Andrea L. Kavanaugh
Introduction 287
Demography and Economic Indicators 290
Information Sector Reform 291
Information Networks 291
Conclusions 300
References 300
17 OECD Broadband Market Developments
Dimitri Ypsilanti and Sam Paltridge
Introduction 303
Broadband and the OECD 303
Broadband Subscription 304
Between OECD Member Country Digital Divide 305
Within OECD Member Country Digital Divide 306
Bridging the Divide 309
Subscriber Access Thresholds 309
Technical Solutions 310
Addressing the Backhaul Problem 311
Policy and Conclusions 312
Acknowledgement 312
References 312
18 Understanding the Evolving Digital Divide
Russel Cooper and Gary Madden
Introduction 315
Digital Divide Statistics 317
North-South Production and ICT Investment 320
Joint Ventures and Optimized Current Output 321
Investment and Applications Sector Volatility 321
Optimal Investment Strategy 324
Implications for ICT Investment and the Digital Divide 328
Conclusion 330
References 331
List of Contributors 333
Index 337
END
