ISBN: 3540228063
TITLE: Enterprise Management with SAP SEM/Business Analytics
AUTHOR: Meier et al.
TOC:

1 Current Problems and Requirements 1
1.1 Current Problems 1
1.2 Requirements 7
2 Business Management Background 9
2.1 Tasks of Strategie and Operational Enterprise Management 9
2.1.1 Environment and Enterprise Analysis 10
2.1.2 Strategy Formulation 11
2.1.3 Operationalization of Strategies 15
2.1.4 Strategy Execution 16
2.1.5 Operational Performance Measurement 17
2.1.6 Strategie Feedback 17
2.1.7 Communication with Stakeholders 18
2.2 Value-Based Management 18
2.3 Stakeholder Approach 27
2.4 Customer Relationship Management 28
2.5 Risk Management 30
3 Business Management Instruments 35
3.1 Instruments for Strategie Enterprise Management 35
3.1.1 Enterprise and Compef tion Analysis 35
3.1.2 Benchmarking 36
3.1.3 Early Waming Systems 37
3.1.4 Scenario Analysis 37
3.1.5 Portfolio Analysis 39
3.1.6 Balanced Scorecard 41
3.2 Instruments for Operational Enterprise Management 45
3.2.1 Target Costing 45
3.2.2 Contribution Margin Accounting 47
3.2.3 Break-even Analysis 49
3.2.4 ABC Analysis 50
3.2.5 RFM Analysis 51
3.3 Instruments for Combined Strategie and Operational Enterprise Management 52
3.3.1 Activity-Based Costing 52
3.3.2 Forecasting Methods 53
3.3.3 Simulation 57
3.3.4 Consolidation 62
3.3.5 Lifecycle Analysis 63
4 Information Technology Instruments 67
4.1 Data Warehouse (Information Warehouse) 67
4.2 Online Analytical Processing (OLAP) 69
4.3 Business Intelligence 71
4.4 Analytical Application Systems 73
4.5 Internet 75
4.6 Personalized Enterprise Portals 76
5 Components of the SAP Solution 77
5.1 General Overview 77
5.2 Strategic Enterprise Management 85
5.2.1 SEM Business Planning and Simulation (SEM-BPS) 85
5.2.1.1 General Aspects of Implementation 85
5.2.1.2 Integrated Planning Applications 88
5.2.1.3 Modeling Planning Structures 95
5.2.1.4 Generic Planning Functions 97
5.2.1.5 User Interfaces for Planning 98
5.2.1.6 Organization and Coordination of Planning 101
5.2.2 SEM Business Consolidation (SEM-BCS) 102
5.2.2.1 Modeling Consolidation Structures 103
5.2.2.2 Collecting and Preparing Reported Financial Data 105
5.2.2.3 Consolidation of the Financial Data 108
5.2.2.4 Consolidation Reports 109
5.2.3 SEM Corporate Performance Monitor (SEM-CPM) 110
5.2.3.1 Balanced Scorecard 111
5.2.3.2 Value Driver Management 120
5.2.3.3 Risk Management 122
5.2.3.4 Measure Builder 125
5.2.3.5 Management Cockpit 128
5.2.4 SEM Stakeholder Relationship Management (SEM-SRM) 132
5.2.4.1 Stakeholder Contract Management 132
5.2.4.2 Stakeholder Portal 134
5.2.4.3 Stakeholder Communication System 135
5.2.4.4 Document Management 137
5.2.4.5 Stakeholder Analysis 138
5.2.5 Business Information Collection (SEM-BIC) 138
5.2.5.1 Information Request Builder 139
5.2.5.2 Source Profile Builder 139
5.2.5.3 Editorial Workbench 140
5.3 Business Anaiytics 142
5.3.1 Financial Analytics 143
5.3.2 Customer Relationship Anayscs 152
5.3.3 Supply Chain Analytics 159
5.3.4 Product Lifecycle Analytics 163
5.3.5 Human Resources Analytics 166
6 Case Studies 173
6.1 Empresas Polar 173
6.2 Henkel Surface Technologies 177
6.3 Norwegian Defense 180
6.4 Siemens 183
7 Conclusion 187
7.1 Interview with David P. Norton 187
7.2 Summary and Outlook 191
Abbreviations and Acronyms 195
Bibliography 199
Glossary 207
Index 213
END

