ISBN: 3540239596
TITLE: Growing Modular
AUTHOR: Kratochvil, Carson
TOC:

Foreword VII
Acknowledgements IX
Preface XI
How to Customize this Book XIII
A Graphical Index of Chapters XIX
Introduction, with Focus on the Customer 1
1 Mass Customization, Components and Customer Intimacy 9
1.1 The Lego Generation Grows Modular, wich Grown-up Products and Configurators 9
1.2 The Causes: Why Custom-tailored, and why Industrial Mass Customization 10
1.3 From Mass Production of the Past to a Modern, Component-based Economy 11
1.4 The Road to Customer Intimacy 13
1.5 The Benefts of Focus an Both the Customer und the Process 16
1.6 Knowledge Sharing Related to Components 18
2 Selling Customized Whfe Producing Industrialized 21
2.1 Modularization Related to Product Upgrades and Life-cycle 21
2.2 From "Assemble to Order" or "Engineer to Order" - to Configure-to-Order 23
2.3 Configure-to-Order Trends 26
2.4 Marketing to Demanding yet Cost-conscious Customers and Segments 27
2.5 The Ubiquitous Nature of Configure-to-Order 31
2.5.1 Compose-to-Configure: Configurable Classical Music 31
2.5.2 The Ever Growing List of Customized, Coinplex, System Products and Services 34
2.6 Timing the Transition 36
2.7 Pine's Matrix Helps to Reduce Uncertainty on Market Turbulence 36
a) Factors of Demand 37
b) Structural Industry Factors 37
c) Our Add-ons for High-tech Enterprises 38
2.8 Implementation: A Leap or Several Small Steps 39
3 Mass Customization of Services 41
3.1 Service Customization 41
3.2 The Relationship Between Services and Software 41
3.3 Examples of Using Service Automation to Treat Different Customers Differently 43
3.4 Customizing Public Administration 45
4 Mass Customization of Software Products 51
4.1 The Multiple Roles of the Software Industry 52
4.2 Software Components Viewed as Service-Providers 52
4.3 Customizing Software Support and Training 54
4.4 Buy and Build Rather than Buy or Build 57
4.5 Five Basic Concepts of Software Customization 58
4.6 Collaborative and Adaptive Customization-Intermixed in Complex Products 64
4.7 Parameterization in Software Products 65
4.7.1 An Example of Software Parameters 66
a) The Traditional Static Solution 67
b) The Paratneterized, Dynamit Solution 69
4.8 Other Adaptive-Software Techniques 71
5 Streamlining the Product and the Processes 73
5.1 A Targeted Process Thinking 73
5.2 Component-based Products, Bids, After Sales- and Design-to-Contigure 75
5.3 Long-lived Product Generations, Few Components, Many Possible Combinations 76
5.4 Co-modularization to Double and Re-double the Dividend 77
5.5 Product Fatnilies vs. Components 82
5.6 Modularity Types 84
5.7 Corporate Driving Forces of Modularity 88
5.8 IT and Knowledge Technology in Achieving the Conflicting Objectives 89
5.9 The Benefits of Dynamic Product Structures 90
5.10 Managing Change in Customer Requirements 92
5.11 A Brief yet Amazing Calculation Exercise 92
5.12 Propagating Parameterization Throughout the Process 94
6 The Importance of Data, and the Ability to Capitalize on It 97
6.1 IT in Sales and Marketing 97
6.2 CRM in Brief: Ask for More 98
6.3 Automating to Sell 100
a) Components 100
b) Functional Configuration 101
6.4 Architecting the Configurability as a Product Tree or a Component Pool 103
6.5 Configurators 106
6.6 Evaluation of Configurators- the Extended Checklist 110
6.6.1 Six Key Internal Questions 111
6.6.2 Contigurator Functional Capabilities 115
6.6.3 Configurator Maintenance Environment 116
6.6.4 Contigurator Technical Capabilities 117
6.6.5 Configurator Evaluation Summary 118
7 Trends in the Order Process for Complex Products and Services 119
7.1 Extreme Engineer-to-Order Industries (a Few Facts from a British Survey) 119
7.1.1 1030 Hours per Bid- Harvesting Just 38% 119
7.1.2 Thousands of Hours, yet Bidding Is the Tip of the Iceberg 121
7.2 Mainstream Configure-to-Order Industries (a Few Facts From a Car-dealer Study) 122
7.3 Globalization- The Opportunity to Grow 123
7.4 An Ego-neutral Aid in Workplace Conflicts 124
7.5 Customer Relationship Management and Learning More from Customer Data 125
7.6 Trends in Information Technology 127
7.7 The Web as a Technology Driver 130
7.7.1 Bringing Customers and Offerings Together (the "Web for Humans") 130
7.7.2 Bringing Software Components Together (the "Web for Software Systems") 131
8 Concluding Remarks 135
9 Afterword: the Virtual Future 137
Supplements:
S1. Industry Cases 145
S1.1 American Power Conversion (APC) 145
S1.2 Scania 149
S1.3 Dayton Progress Corporation 154
S1.4 Rackline Aims High 160
S1.5 Air Products & Chemicals Inc 163
S2. List of Reference Literature 167
S2.1 Books 167
S2.2 Articles 169
S2.3 Reports and Papers 169
About the Authors 171
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