ISBN: 3790815527
TITLE: Formation and Early Growth of Business Webs
AUTHOR: Steiner
TOC:

Preface V
Acknowledgements VII
Introduction 1
Literature Review 3
Research Purpose 7
Structure of the Thesis 8
Theory Framework: Theories of the Firm 9
Exchange-Based Theories of the Firm 11
Resource-Based Theories of the Firm 14
Capabilities-Based Theories 17
Conclusion 20
On Network Industries 23
Product Systems and Modularity 24
Attributes of Product Systems 25
Modularity in Technology and Organisation 27
Principles of Modular System Design 29
Economics of Networks 31
Network Effects 31
Compatibility Standards 36
Impacts an Competition 42
Conclusion 44
Business Webs: Decomposable, Modular Organisations 45
Network Forms of Organisation 45
Network Firms 48
Tightly Coupled Firm Networks 49
Loosely-Coupled Firm Networks 50
The Nature of Business Webs 52
Customer-Centrie Product Offering 53
Hetrarchical Governance Structure 54
Co-opetition between Business Webs Members 57
Extensive Usage of Information and Communication Technologies 58
Increasing Retums Dynamics 58
Conclusion 59
Business Web Growth Cases 61
Methodology and Research Sites 61
Research Methods 61
Research Process 64
1-Mode: Formation of the Mobile Internet Industry 67
Environmental Conditions for DoCoMo 68
The 1-Mode Business Web 69
1-Mode Business Model 72
Formation and Early Growth of 1-Mode 78
Conclusion 84
EBay, Inc.: Formation of the Online Person-to-Person Industry 85
Environmental Conditions for EBay 85
The EBay Business Web 86
EBay Business Model 88
Establishment and Early Growth of EBay 97
Conclusion 107
Mini Cases of Other Network Industries 108
Formation of the ePaper Business Web 108
Formation of the Wintel Business Web 111
Formation of the Java Business Web 113
Formation of the Payment Card Business Web115
Formation of the Palm Business Web 118
Conclusion 120
Towards a Theory of Business Web Growth 123
Contingencies for the Emergence of Business Webs 124
Policy Issues 125
Heterogeneity in Customer Demands 126
Rapid Technologieal Change 126
Formation of Business Webs 128
Institutional Entrepreneurship 129
Achieving Legitimacy through Co-operations 130
Establishment of a Dominant Design 132
Growth of Business Webs: Leverage of External Resources 133
Resource Dependencies 133
Internal Capabilities: Concentration an Core Competences 135
External Capabilities: Linkages with External Resource Contributors 136
Value Creation and Value Capture in Business Webs 140
Value Creation 141
Value Capture 141
Control Points 142
Conclusion 147
Conclusion 151
Implication for Practice 152
Limitations and Future Prospects 153
References 175
Abbreviations 175
List of Figures 177
List of Tables 179
Index 181
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