ISBN: 3540289739
TITLE: Management Andragogics 2
AUTHOR: Sthli
TOC:

Foreword V
PART ONE:
Innovative Case Study Methodology - A Concept for Executive Development
I. From the Harvard Case Study Method to the Genetically Growing Case Study 3
A. A Criticism of Traditional Case Study Methods 4
B. The Concept of an Andragogic Approach for Management 5
C. The Company - An Open Sociotechnological System 6
D. The Genetically Growing Case Study (GGCS) 6
E. Work with the GGCS 7
1. Preparation Phase 8
2. Study Blocks 8
3. Zurich Living Case 9
4. Post-processing Phase 10
F. The Master Plan 10
II. Selection of Study Participants 13
A. The Interview 13
B. Experience Values in the Professional Career 15
III. The Preparation Phase: No Pain, No Gain 17
A. Transfer Orientation 17
B. Study of Reference Works 18
C. Pre-test Questions 19
IV. Organization and Methodology of the Study Blocks 23
A. Duration of the GGCS Study Block 23
B. Structure of the Study Block 24
1. Teaching Discussions 24
2. Hearings .25
3. Teamwork 27
V. The Zurich Living Case Study 33
A. The Special Nature of the GGCS 34
B. Writing the Zurich Living Case Study 35
VI. A Summary of the Learning Objectives and Instruction Content of the Study Blocks 37
A. Corporate Strategy 37
B. Marketing-Management 39
C. HRM 41
D. Logistics/Operations-Management 43
E. Finance/Controlling 46
F. MIS/IT 47
G. Learning Objectives: Corporate Philosophy, Corporate
Strategy, Leadership Personality 49
H. Learning Objective: Taking Responsibility for Decisions 50
I. Learning Objective: Management and the Dimension of Time 51
J. Learning Objective: The "Qualitative Growth" Orientation Concept 52
VII. Teaching Notes 53
VIII. Presentation of Solutions and Tests 57 A. Group Testing 57 B. Individual Testing 59
IX. The Master Plan (Thesis) 61
A. Concepts (Transfer Units) 61
B. Situation Analysis 63
C. Strategic Planning 65
D. Defense of the Master Plan 67
X. Practical Implementation of Lessons Learned in the Company 69
PART Two
The Genetically Growing Case Study in Seminar Practice
XI. Course Overview HRM Block for GSBA Zurich 73
XII. Pre-test 77
A. Pre-test for GSBA HRM-Block 77
B. Pre-test Solution 78
XIII. Zurich Living Case 91
1. Management Summary 91
2. Who Is ORANGE 92
3. ORANGE Switzerland Key Figures 92
4. Vision and Mission (Version from Website, for All Stakeholders) 93
5. History/Political Environment 94
6. Products and Services 105
7. Human Resources 108
7.1 HR Management- One of the Company's Major
Strategies Basic Assumptions and Long-Term HR Goals 108
7.2 Management Instruments 111
7.3 Organisation Development 111
7.4 Human Resources Planning 11.2
7.5 Contract Terminations 115
7.6 Performance Planning and Management Position
Descriptions 116
7.7 Compensation 118
7.8 Training and Development for Employees and
Management 121
7.9 Communication Between the Company and the Employees 122
8. Culture and Leadership 125
9. Conclusion/Deliverables 127
XIV. Solution to the Zurich Living Case 131
1. Management Summary 132
2. Analysis of the Current Situation 134
2.1 The Market-Situation 134
2.2 Company Profile 136
2.3 SWOT Analysis 140
3. Identified Issues 142
3.1 Recruitment and Selection 142
3.2 Integration 142
3.3 Career Planning and Learning 143
3.4 Job Assignment 143
3.5 Processes, Tools and Work Environment 144
3.6 Communication 145
3.7 Brand and Image 145
3.8 HR Function 145
4. Strategic Approach 146
4.1 Increased Retention Rate 146
4.2 Increased Productivity, Efficiency and Satisfaction 146
4.3 Become Employer of Choice 147
5.1 Productivity Growth Strategy 149
5.2 "Employer of Choice" Strategy 155
6. Recommendations 162
6.1 Participation Manager (PM) 162
6.2 "ORANGE-Award" Powered by Customer Feedback 170
7. Bibliography 177
PART THREE
Transfer of the Genetically Growing Case Study (GGCS) to the Company
XV. Thesis 183
XVI. Bibliography 253
END
