Extra Materials Archive

Book cover

Brand Communities for Fast Moving Consumer Goods

An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer

© 2012

Soft cover - Print (ISBN: 978-3-8349-4054-4)

Electronic (ISBN: 978-3-8349-4055-1)

View this book on SpringerLink

Extra Materials File 978-3-8349-4055-1